Leadfeeder (Dealfront) Alternatives: A Fair Comparison

How we compiled this

Every fact about a vendor here is what that vendor publishes about itself, linked and checked on 3 November 2026 from a UK browser. Prices change, so confirm them on the vendor's own page. Match rates are vendors' claims, not our tests, and we make no claim that one tool is better than another.

A disclosure: Artiweave is building company-level visitor identification, so we have an interest in this market. It is not live yet.

This page is part of our guide to website visitor identification. For a comparison that starts from a small team's needs rather than from Leadfeeder, see visitor identification software for small B2B teams.

First, Leadfeeder and Dealfront are the same company

The naming confuses a lot of searches, so here is the sequence as Leadfeeder publishes it³:

June 2022: Leadfeeder and Echobot merged, backed by Great Hill Partners.
April 2023: Echobot and Leadfeeder became Dealfront.
March 2026: the company unified its Dealfront and Leadfeeder brands under the Leadfeeder name, alongside a new lead generation platform.

dealfront.com's pricing and about pages now redirect to leadfeeder.com. If you signed up to "Dealfront", you are a Leadfeeder customer.

What Leadfeeder offers today

To compare fairly, start with what you would be leaving. According to Leadfeeder's own pages:

A free plan. Lite costs nothing, shows the last 100 companies a month in Web Visitors, and keeps a 7-day visitor history¹.
Paid plans by volume. Discover from €79, Activate from €369 and Scale from €599 a month billed annually, with the tier "based on how many companies we identify monthly", and a 14-day trial¹.
Unlimited users on every plan¹.
Company-level by default. It says it shows company visits, not individuals, by default, and claims it "identifies up to 45% of your B2B visitors on a company-level"².
Integrations including HubSpot, Pipedrive, Salesforce, Zoho and Slack².
European base, with offices in Karlsruhe and Helsinki³.

Why teams compare alternatives

There is no single reason, and some are about fit rather than quality. The common questions to ask yourself:

Price as volume grows. Every tool here prices by identified companies or traffic. Compare the price at your expected volume, not the entry price.
Currency. Leadfeeder prices in euros. Leadinfo also shows pounds.
Contact data. Some teams want decision-maker contacts with each company; others would rather not hold contact data they did not collect.
An existing CRM. If you already run HubSpot, a built-in tool avoids a new vendor and contract.
US traffic. If much of your traffic is American, a US person-level tool may suit you better; it will not identify individuals in the UK or EU.
Consent and data protection. How the script works affects your PECR and UK GDPR set-up. Our UK GDPR explainer covers what to ask.

Alternatives by what you need

If you want	Consider	What the vendor publishes
Prices in pounds and contact data	Leadinfo	From £57 a month billed annually; decision-maker contacts⁴ ⁵
Low entry price and stated EU hosting	Snitcher	From $49 a month billed annually; AWS Frankfurt⁸ ⁹
A continental European focus	Albacross	From €59 a month billed yearly; "#1 identification rates in the EU"¹⁰ ¹¹
No new vendor, if you use HubSpot	HubSpot Buyer Intent	Company-level; uses HubSpot credits¹³
A sales-led set-up with a demo first	Lead Forensics	Prices not published; based on website traffic¹⁵
Named US visitors	RB2B or Warmly	Person-level for US traffic (RB2B: US only; Warmly: not in Europe)¹⁶ ¹⁸

The alternatives in detail

Leadinfo

Based in the Netherlands⁶, Leadinfo shows Starter from £57 a month billed annually (£83 monthly) for up to 50 identified companies, Scale from £132 and Pro from £298, with a 14-day trial and no card⁴. It says identified companies are "roughly 30% of your website visitors", that it relies on legitimate interests, and that IP addresses are not saved⁴. It also offers decision-maker contact details⁵. In January 2026 it acquired Visitor Queue, so visitorqueue.com now leads to Leadinfo⁷.

Choose it over Leadfeeder if you want pound pricing and contacts in the same tool. Leadfeeder is the better fit if you want a free plan, which Leadinfo does not list.

Snitcher

Snitcher charges by unique companies identified: from $49 a month billed annually ($79 monthly) for up to 50 company IDs, with a 14-day trial⁸. It says it identifies "companies, not people", relies on legitimate interests, hosts data on AWS in Frankfurt and sets a single first-party cookie⁹. It claims "the highest identification rates in the industry" without publishing a figure⁸.

Choose it over Leadfeeder if you want a low paid entry point and a clear hosting statement. Leadfeeder is the better fit if you want to start free.

Albacross

Albacross lists Starter from €59 and Professional from €149 a month, billed yearly, with a 14-day trial and no free plan¹⁰. It claims "#1 identification rates in the EU" and, from customer tests, a rate "1.7X higher than most intent data platforms", without a published method¹¹. Its GDPR FAQ says you must get visitors' consent to set and read its cookies, and names Cognism as its contact data partner¹².

Choose it over Leadfeeder if your market is mainly continental Europe and you value plain guidance on consent. Leadfeeder is the better fit if you want unlimited users on a free plan.

HubSpot Buyer Intent

HubSpot says Buyer Intent identifies the company behind a visit, not the person, and that its older Website Visits tool (formerly Prospects) is legacy with roadmap investment paused¹³. It needs the HubSpot tracking code; seeing more than 20 companies per view needs HubSpot credits; and HubSpot notes you may need a cookie consent banner¹⁴. Credit rates are not stated on the pages we cite.

Choose it over Leadfeeder if HubSpot is your CRM and you want one fewer vendor. Leadfeeder is the better fit if you use another CRM, or want a published monthly price.

Lead Forensics

Lead Forensics lists two plans, Essentials and Automate, without prices: its FAQ says the cost "is based on how much traffic you're generating to your website", users are unlimited, and the trial lasts one week¹⁵. It integrates with Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive and Zoho, and publishes no match rate on that page¹⁵.

Choose it over Leadfeeder if you prefer a sales-led set-up with a UK phone line. Leadfeeder is the better fit if you want to see prices and start without a demo.

RB2B and Warmly

Both are built mainly for US traffic. RB2B's FAQ says its "Person-Level ID is US-only technology with a US-only database", while company-level identification is global through Demandbase, and that you must use a consent tool for global company-level identification¹⁶. Its pricing starts with a free plan and Starter at $79 a month¹⁷. Warmly starts from $10,000 a year¹⁹, and its help centre says non-US traffic may have lower identification rates and lists "no personal-level anonymization in Europe" among its privacy measures¹⁸.

Choose one over Leadfeeder if most of your pipeline comes from US visitors. Leadfeeder is the better fit if your audience is in the UK and Europe.

Artiweave (coming)

Artiweave continuously improves the website a B2B company already has, with every change approved by a marketer and measured honestly. Company-level visitor identification is coming to it, UK first; it is not available yet.

When to stay with Leadfeeder

Switching has a cost: a new script, a new contract, a new consent entry and lost history. Leadfeeder is a sensible choice to keep if you are happy on the free plan, if unlimited users matter to you, if it is already connected to your CRM, or if a trial of an alternative on the same traffic does not show a clear difference in the companies you would act on.

A switching checklist

Export what you need from Leadfeeder before the subscription ends: lists, tags and any CRM mappings.
Run the new tool alongside for two weeks on the same pages, and compare the matches you would actually follow up. Our guide to how IP-to-company lookup works has a short test method.
Check the paperwork: the new vendor's role (processor or controller), its data processing agreement and where it hosts data.
Update your consent mechanism and privacy notice to name the new provider, and remove the old one.
Remove the old script from every page and tag manager container once you have switched.
Reconnect the CRM and check that alerts reach the right people.

Frequently asked questions

Is Dealfront the same as Leadfeeder?

Yes. Leadfeeder and Echobot merged in 2022 and became Dealfront in April 2023. In March 2026 the company unified its brands under the Leadfeeder name, and dealfront.com now redirects to leadfeeder.com.

Is there a free alternative to Leadfeeder?

Leadfeeder's own Lite plan is free. Among the alternatives here, RB2B has a free plan with 150 resolutions a month and no person-level identification, and HubSpot users can see up to 20 companies per Buyer Intent view without credits.

What happened to Visitor Queue?

Leadinfo acquired Visitor Queue in January 2026, according to Leadinfo, and visitorqueue.com now redirects to leadinfo.com.

Which Leadfeeder alternative has the best match rate?

Published figures cannot answer that, because each vendor measures differently and none publishes a full method. Run the alternative and Leadfeeder on the same traffic for two weeks and compare the results you would act on.

Sources

All pages accessed on 3 November 2026. Vendor statements are the vendor's own claims about its product.

Evidence first, for every change.

Artiweave continuously improves the website your B2B company already has, with every change approved by you and measured honestly. Company-level visitor identification is in development. It is in private beta.

Join the waitlist