Last verified: 17 August 2026 · Every HubSpot page cited below was re-fetched and read on this date.
On July 23, 2026, HubSpot sunset its RFP Agent together with four other pre-built agents — the Social Post Agent, the ABM Landing Page Agent, the Cross-sell/Upsell Agent, and the Sales to Marketing Feedback Agent — and HubSpot's knowledge base states that previously installed copies "will remain in your account" while "these agents can not be installed going forward"¹.
The short answer
There is no RFP object, no RFP pipeline and no RFP feature in the HubSpot CRM. The RFP Agent was one of five pre-built agents sunset on July 23, 2026¹, and HubSpot's documentation names no replacement for it. What remains is three free RFP templates, written from the buyer's chair⁴; quotes, which price work for a buyer who already chose you⁶; and documents, which share and track a finished file⁷. The response itself still has to be written, and its raw material is the conversation you had before the RFP landed.
What happened to the HubSpot RFP Agent?
It was retired. HubSpot's knowledge base article Install agents from the Agent Marketplace, last updated July 24, 2026, carries a note that reads, verbatim: "on July 23, 2026 the following agents were sunset. If you've previously installed these agents, they will remain in your account. However, these agents can not be installed going forward."¹ The RFP Agent is the third of the five names listed under it.
That note is, as far as we can find, the only public HubSpot record of the change. HubSpot's developer changelog at developers.hubspot.com is where the company files its Sunset-tagged notices — its index on August 17, 2026 led with the Pipelines API V1 sunset announced August 14, 2026, and exposes a Sunset tag with 27 posts behind it — yet that index carries no entry for the agent sunset³. So if you went looking in the changelog and found nothing, that is why: this was a product retirement documented in the knowledge base, not a developer-facing deprecation.
Which HubSpot agents were sunset on July 23, 2026?
Five, listed here in HubSpot's own order. The right-hand column is the same in every row, and that repetition is the finding: HubSpot's documentation names no successor for any of them.
| Agent sunset July 23, 2026 | Status going forward | What HubSpot's documentation directs you to instead |
|---|---|---|
| Social Post Agent | Cannot be installed; existing installs remain in the account¹ | No named replacement — the article's "Next steps" point only to building a custom agent in the agent builder¹² |
| ABM Landing Page Agent | Cannot be installed; existing installs remain in the account¹ | No named replacement — same generic route to the agent builder¹² |
| RFP Agent | Cannot be installed; existing installs remain in the account¹ | No named replacement — same generic route to the agent builder¹² |
| Cross-sell/Upsell Agent | Cannot be installed; existing installs remain in the account¹ | No named replacement — same generic route to the agent builder¹² |
| Sales to Marketing Feedback Agent | Cannot be installed; existing installs remain in the account¹ | No named replacement — same generic route to the agent builder¹² |
Two things are worth reading off that table. First, the five retirements have nothing in common functionally — social posting, ABM landing pages, RFPs, cross-sell and sales-to-marketing feedback are five unrelated jobs — so this is not one product area being consolidated. Second, HubSpot documents the removal but not a destination, which means anyone whose process depended on the RFP Agent has to rebuild rather than migrate.
Can I still use a HubSpot RFP Agent I already installed?
HubSpot's wording is precise and worth quoting rather than paraphrasing: "If you've previously installed these agents, they will remain in your account."¹ That is a statement about the agent remaining, and nothing more. HubSpot does not say in that article whether a sunset agent can still be run, edited or customised in the agent builder, and we found no HubSpot source that does — so we are not going to tell you it can. Treat an existing install as a sunset feature: usable until it is not, and not something to build a new client process on.
What you cannot do is unambiguous. You cannot install it anywhere new — not in a second portal, not in a client's portal, not in a fresh account you spin up next quarter.
What replaced the HubSpot RFP Agent?
Nothing, by name. The only route HubSpot's documentation offers is a general one: build a custom agent yourself. HubSpot's knowledge base article Create and customize agents in the agent builder, also last updated July 24, 2026, describes custom agents as a BETA feature that lets you "define what an agent should do, what data it can access, and how it should respond", configured through instructions, actions, knowledge and inputs².
Before you plan around that, check the gates, all of which HubSpot states on those two articles:
- Subscription. Professional or Enterprise on Marketing Hub, Sales Hub, Service Hub, Data Hub, Content Hub or Smart CRM¹².
- Credits. HubSpot Credits are required¹².
- Permissions. "Super Admin or Agent Builder permission is required to create and customize agents in the agent builder", and a Super Admin must first switch on the generative-AI and Breeze Assistant toggles in AI Settings².
- Status. Custom agents are labelled BETA², and "Custom agents created in Agent Builder are not eligible for listing on the Agent Marketplace"¹ — so nobody else's rebuilt RFP agent is coming to the marketplace for you to install.
One practical note from the same article if you do build one: "testing an agent does not consume credits"², so you can iterate on instructions before you start paying for runs.
Does HubSpot have an RFP tool at all?
Not in the CRM. HubSpot's RFP surface is three things, and only two of them live inside your portal.
Where are HubSpot's free RFP templates, and who are they for?
They sit behind a form at offers.hubspot.com/rfp-templates. HubSpot's own offer page lists exactly what you get: "1 short, one-page RFP template when you want to be concise [Google Docs]", "1 longer RFP template for when you need to be detailed [Google Docs]", and "1 short, designed RFP template to catch more eyes [Interactive PDF]"⁴. You download and edit them; nothing appears in your portal.
Check who they are written for before you rely on them. HubSpot frames the offer as "Working on a project and need to outsource the work? Use an RFP to source multiple proposals so you can determine the best course of action"⁴ — that is the buyer's chair. If you are the consultancy on the receiving end, that template is what lands in your inbox, not what you send back. Take it from the source anyway: HubSpot's free RFP templates⁴.
Why quotes and documents are not RFP responses
HubSpot's knowledge base says quotes exist to "share pricing with buyers, record quote acceptance, collect signatures, and receive payments", and gates them behind Revenue Hub Professional or Enterprise with the note that "a Revenue Hub seat is required to create and edit quotes"⁶. That is a priced document for a buyer who has already picked you. In an RFP the buyer has picked nobody, and the response has to argue method, team, evidence and risk before a price means anything.
Documents sits closer to delivery than authorship. You upload a file, share it as a link, and per HubSpot's documentation "Tracking is applied automatically when you share a document, except when adding a document link to an email template"⁷. That tells you the evaluation panel opened your PDF. It does not write a page of it.
Is responding to an RFP the same as sending a sales proposal?
No, and conflating them is why RFP responses go badly. Most tooling sold as proposal software — ours included — is built for the outbound job: you had the call, you write the case. An RFP response is a different discipline, scored against a rubric you did not write, to a deadline you did not set.
| Inbound RFP response | Outbound sales proposal | |
|---|---|---|
| Who sets the structure | The buyer — a questionnaire or portal | You |
| Where content comes from | A reusable answer library | The discovery call — the client's own words |
| What wins | Completeness first, differentiation second | A convincing case, sent while the call is warm |
| Best HubSpot fit | A pipeline stage and logged activities⁸⁹ | The deal record and the call transcript behind it |
How do you run an RFP response out of HubSpot without an agent?
You do not need an agent to make HubSpot useful here. You need the RFP to behave like the multi-stage process it already is.
- Give it pipeline stages. HubSpot's documentation says pipelines "help visualize your processes through stages", and pipelines are available on all products and plans, with additional subscriptions required only for certain features⁸. RFP received → bid/no-bid → drafting → submitted → decision beats leaving it in "Qualified" for five weeks.
- Log the submission. HubSpot lists calls, emails, meetings, notes, tasks, LinkedIn/WhatsApp/SMS messages and postal mail as activities that can be logged on a record⁹, and HubSpot's Notes API creates a note with an
associationsobject targeting a deal, carrying attachments inhs_attachment_ids¹⁰ — the same write-back mechanism behind our HubSpot proposal automation guide and how to send proposals from HubSpot. - Share the file through documents rather than as an email attachment, since a shared link is tracked automatically⁷ — where the buyer's submission process allows a link rather than an uploaded file.
- Build an answer library, not a generator. Most of an RFP is questions you have answered before: security, insurance, references, bios, methodology. The bottleneck is finding last quarter's approved wording, not writing fresh prose.
- Separate the questionnaire from the case. One or two sections decide the outcome — understanding of the problem, proposed approach, why you. A library cannot supply those. They come from the conversation you had before the RFP landed.
That last point is where Artiweave sits, and the boundary is worth stating plainly: it is not an RFP autoresponder and it does not fill in procurement questionnaires. It reads a real sales-call transcript and drafts the persuasive document — the problem in the client's own words, scope, pricing, and a narrated video walkthrough — with every claim traced to something actually said and gaps flagged rather than invented. It is pre-GA, so today that means the waitlist, not an install.
What is the difference between an RFP, a proposal and an SOW?
Three documents, three moments. HubSpot's own blog defines the first: "A request for proposal (RFP) is a written announcement designed to collect bids from vendors for a specific project."⁵ A proposal is what you send back to win the work. A statement of work is written once you have won it, to govern delivery — our reference on proposal vs SOW covers that boundary. For a worked example of the middle document see our HubSpot consulting proposal example, and for the mechanics, how to turn a sales call into a proposal.
HubSpot RFP FAQ
Does HubSpot have an RFP tool?
Not in the CRM. There are three free downloadable templates⁴, a written guide on the HubSpot blog⁵, and quotes and documents for pricing and sharing⁶⁷ — but no RFP object, no RFP pipeline, and since July 23, 2026 no installable RFP Agent¹.
When was the HubSpot RFP Agent sunset?
July 23, 2026. HubSpot's knowledge base article Install agents from the Agent Marketplace, last updated July 24, 2026, states that on that date the RFP Agent, Social Post Agent, ABM Landing Page Agent, Cross-sell/Upsell Agent and Sales to Marketing Feedback Agent "were sunset" and "can not be installed going forward"¹.
Can I still use a HubSpot RFP Agent I already installed?
HubSpot states only that "If you've previously installed these agents, they will remain in your account"¹. It does not say whether a sunset agent can still be run or edited, and we found no HubSpot source that clarifies it. What is certain is that you cannot install it anywhere new.
What replaced the HubSpot RFP Agent?
Nothing named. HubSpot's documentation offers only the general route of building a custom agent in the agent builder, a feature HubSpot labels BETA and gates behind Professional or Enterprise subscriptions, HubSpot Credits, and Super Admin or Agent Builder permission².
Where are HubSpot's free RFP templates?
On offers.hubspot.com/rfp-templates, behind a form: two Google Docs templates and one interactive PDF⁴. They are for issuing an RFP as a buyer, not answering one as a vendor.
Sources
- HubSpot Knowledge Base — Install agents from the Agent Marketplace (last updated July 24, 2026; retrieved August 17, 2026)
- HubSpot Knowledge Base — Create and customize agents in the agent builder (last updated July 24, 2026; retrieved August 17, 2026)
- HubSpot Developer Changelog — index checked August 17, 2026; no entry for the July 23, 2026 agent sunset
- HubSpot — Free RFP Templates (retrieved August 17, 2026)
- HubSpot Blog — RFP: How to Write a Strong Request for Proposal (retrieved August 17, 2026)
- HubSpot Knowledge Base — Create and send quotes (last updated August 14, 2026)
- HubSpot Knowledge Base — Upload and share documents (last updated June 30, 2026)
- HubSpot Knowledge Base — Set up and manage object pipelines (last updated August 12, 2026)
- HubSpot Knowledge Base — Create or log activities on a record (last updated August 7, 2026)
- HubSpot Developers — Activities: Notes API guide (retrieved August 17, 2026)
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